Sunday, December 29, 2019

Julius Caesar as the Noblest Roman of Them All Essay

Julius Caesar as the Noblest Roman of Them All In William Shakespeares Julius Caesar the victorious Mark Antony calls his rival Brutus, the noblest Roman of them all. At the start of the play we witnessed Cassius persuade Brutus to join a conspiracy to kill Caesar. In my essay I intend to discuss four main characters in order to prove or disapprove Mark Antonys statement. The play starts off with Julius Caesar entering Rome after his victory in the civil war against Pompey. Some of the conspirators feel that Caesar has become too powerful so they conceive a plan to kill him. A conspirator named Cassius throws flattering letters through the loyal Brutuss window saying that he should†¦show more content†¦A ghost of Caesar appeared in Brutus tent near Sardis telling Brutus that they would meet again at Philippi. To tell thee that thou shalt see me at Philippi. Philippi was where Brutus and Cassius would meet Antony and Octavious to do battle. I am now going to discuss Cassius. I would say that Cassius was a very devious and selfish man. Cassius approached Brutus in act 1, to tell him that he felt that Caesar was becoming too powerful Why man he doth bestride the narrow world like a colossus, and we petty men walk under his huge legs Cassius then sent flattering letters through Brutus window saying that he would be a better emperor than Caesar. On night Brutus could not sleep, he justifies the idea of killing Caesar to himself. That same night all of the conspirators arrive at Brutus house and all decide to kill Caesar at the Senate house the following day. Cassius and Brutus disagree over killing Mark Antony but then they both decide not to. They also have an argument later in act 4 because Brutus accuses Cassius of dishonestly handling money, finally their quarrel was resolved and Brutus told Cassius that part of his anger was caused by theShow MoreRelatedCassius Manipulation of Brutus, the Noblest Roman of Them All, in Shakespeares Julius Caesar699 Words   |  3 Pagesfilled with abhorrence and jealousy. In the play, Julius Caesar, Brutus is a Roman who is easily manipulated, decisive, and proud. These contradicting traits of Brutus show us why the reader does not want to believe that Brutus is an antagonist in the story. Brutus is shown as being easily manipulated in the play. This trait is shown a few times in the play. At the beginning, Brutus is tricked by Cassius into believing that killing Julius Caesar would be for the better of Rome (1, 2, ll. 32-321)Read MoreEssay on Madness and Ambition in Shakespeare’s Julius Caesar903 Words   |  4 Pages â€Å"Even the noblest men can be seduced by power; it has the power to kill, to distort, and to corrupt† Through this passage, Matthew Sims captures in essence how individuals often turn to betrayal and deception in order to gain their heart’s desires. This characteristic is not only present in life, but can also be seen in modern and classical literature, including the well known work of Julius Caesar. In Shakespeare’s Julius Caesar, the lust for power transcends any one individual and ultimatelyRead MoreMarcus Brutus, The Most Noble Roman in Shakespeares Play Julius Caesar761 Words   |  4 Pagesselflessness are just a few characteristics of a noble man. After the death of respected Julius Caesar, the speedy fight for power exposed the veracious side of Roman figures. William Shakespeare, in his play Julius Caesar, examines the struggles for the title of the noblest Roman between ethical Marcus Brutus and other power thirsty Romans to reveal the most honorable man. Marcus Brutus shows qualities of a noble roman through patriotism. He makes many tough decisions that result in questioning his characterRead MoreBrutus Was Recognized as Hero in Shakespeares Julius Caesar Essay1018 Words   |  5 Pagesan ordinary individual who finds the strength to preserver and endure in spite of overwhelming obstacles† (Christopher Reeve). Julius Caesar is a tragedy about a ruler that is murdered by a group of angry conspirators that go into a civil war against Caesar’s right hand man. By portraying the qualities of honorable Brutus, William Shakespeare, in his tragedy Julius Caesar, proves that anyone with good intentions, nobility, and the ability to recognize flaws can be a true hero. People constantlyRead More A Comparison of Plutarchs The Lives of the Ancient Grecians and Romans and Shakespeares Julius Caesar660 Words   |  3 PagesA Comparison of Plutarchs The Lives of the Ancient Grecians and Romans and Shakespeares Julius Caesar When closely evaluating the two texts: Plutarchs The Lives of the Ancient Grecians and Romans and Shakespeares Julius Caesar, there are stark differences of the theme and characters. While Plutarchs text is mostly informative, as describing a series of historical events, Shakespeare incorporates a wide variety of dramatic conventions as well as changing many events to entertain an audienceRead MoreIs Brutus A Hero Or Villain746 Words   |  3 Pages Is Brutus a hero or a villain in the play of Julius Caesar by William Shakespeare? in my eyes, Brutus is not a villain in this play, but in the eyes of a civilian he could be considered as a villain. Also i think that Brutus is an honorable man because even though he killed his best friend he did it for the good of Rome and because he’d rather let one person get killed than the country he loves and is devoted to get destroyed. Brutus was certainly not a villain. He had a splendid reputationRead MoreEssay on Cassius vs. Brutus in Julius Caesar825 Words   |  4 Pages Both Cassius and Brutus play major roles in the play Julius Caesar. Cassius and Brutus both plan Caesar’s death. Although they are working towards a common goal, Cassius and Brutus have very different motivations for doing this. On the one hand, Cassius sees it as a way to gain more power for himself while destroying the king and all his power. On the other hand, Brutus believes that in killing Caesar he is preserving peace for the Romans’ future years. Throughout the play, Shakespeare uses differentRead MoreJulius Caesar: Not a Great Leader Essay704 Words   |  3 Pagesforces in the play Julius Caesar are the characters Marcus Brutus, Julius Caesar, and Marc Antony. Julius Caesar is the center of the ordeal of leadership in Rome when the play begins. When Caesar returns to Rome he is looked upon by the fickle plebeians as a glorious and triumphant hero. The authority of his heroism is questioned when the honorable Marcus Brutus speaks to the townspeople during Caesar’s funeral. Brutus proves to be the better leader for Rome rather than Caesar or Antony. Brutus isRead MoreEssay about Was Brutus the Noblest Roman of Them All?735 Words   |  3 PagesWas Brutus the noblest roman of all? â€Å"This was the noblest roman of them all† Mark Anthony said about Brutus in the play Julius Caesar, after Brutus had killed himself at the battle of Philippi. Although Brutus had participated in the assassination of Julius Caesar, Mark Anthony, Julius’s nephew, was praising Brutus as a noble person. But how was he noble? In the beginning of the play, we meet Brutus, a highly respected, much loved, senator of Rome. He loved Rome as a republic and he has a goodRead MoreJulius Caesar and The Odyssey Comparative Essay700 Words   |  3 PagesJulius Caesar and The Odyssey Comparative Essay Throughout William Shakespeare’s play Julius Caesar and Homer’s epic poem The Odyssey, loyalty is strongly presented as a major motif. In both texts, loyalty is highly valued as one of the most important traits to a person’s character. Not only do the loyal characters receive better fates, but those who are not loyal are punished for the actions, usually through revenge. In Julius Caesar, the characters that remained loyal to Caesar are the few who

Saturday, December 21, 2019

Article Rebuttal - Does the Use of Cell Phones Cause Brain...

Article Rebuttal BCOM/275 March 19, 2012 Tania Say Article Rebuttal Does the Use of Cell Phones Cause Brain Cancer? The Opponent’s Argument In this paper valid points will be presented to refute the statement made by Dr. Ronald Herberman, Director of the University of Pittsburgh Cancer Institute, to his faculty and staff on July 21, 2008. â€Å"Limit cell phone use because of the potential risk of cancer† (Reyes, 2009). Herberman based his claim on unpublished data and stated â€Å"it takes too long to get answers from science and I think people should take action now† (Reyes, 2009). Herberman quoted one study that was published in a paper by the Royal Society in London, which found that â€Å"pre-teen and teenagers who†¦show more content†¦The cell phone industry, of course, says that there is products are safe. â€Å"The significant weight of the evidence demonstrates that radiofrequency energy in mobile phones poses no credible health risks,† says Motorola spokeswoman Paula Thornton Greer. â⠂¬Å"Although there have been reports of negative health effects from low levels of radio frequency energy, these reports have not been replicated or confirmed† (Childs, 2009). However, â€Å"research and anecdotes have suggested a number of other means by which cell phones may adversely affect health – and possibly not in the way we might think† (Childs, 2009). These health issues can be bacteria caused by not cleaning their cell phones that can be treated with antibiotics. It was also found that cell phone showed a significant deterioration in the quality of driving a vehicle. When walking and talking on a cell phone their attention to traffic is lowered and they stand the chance of getting hit by a car. Another health issue is to the thumb from texting, causing sores and blisters. Those users with allergies to certain metal can have additional side-effect in the form of contact dermatitis. The noise-related side effect to the ear from using an earpiece with a h igh volume, this is easily remedied by just by turning down the volume. Conclusion Almost in every case, the beliefs that cell phone usage can lead to or cause a higher risk of brain cancer have been proven to be false byShow MoreRelatedLogical Reasoning189930 Words   |  760 Pagesattribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical Reasoning or its author endorse you or your use of the work). (2) Noncommercial You may not use this work for commercial purposes (for example, by inserting passages into a book that is sold to students). (3) No Derivative Works You may not alter, transform, or build upon this work. An earlier version of the book wasRead MoreDeveloping Management Skills404131 Words   |  1617 Pagespermission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their productsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagespermission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesCentury of Environmental Transitions †¢ Richard P. Tucker 315 About the Contributors †¢ 343 _ IN TR OD UC TIO N Michael Adas B y any of the customary measures we deploy to demarcate historical epochs, the twentieth century does not appear to be a very coherent unit. The beginnings and ends of what we choose to call centuries are almost invariably years of little significance. But there is little agreement over when the twentieth century c.e. arrived, and there were severalRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesthought and practice over the course of more than four decades is Michael Bromwich. Bromwich, who is about to retire as CIMA Professor of Accounting and Financial Management at London School of Economics (LSE), has published over eighty papers and articles and some Wfteen books and monographs. His primary contribution as a scholar has been his ability to apply economic theory to problems of accounting practice, thereby informing our understanding of the Weld. He wrote The Economics of Capital Budgeting

Friday, December 13, 2019

The Major Causes of Motorcycle Accidents Free Essays

Nothing compares to the thrill and excitement of riding a motorcycle for me. The high excitement is unfortunately accompanied by danger too. It’s true that motorcyclists are more prone to die in accidents than those in cars. We will write a custom essay sample on The Major Causes of Motorcycle Accidents or any similar topic only for you Order Now Riding a motorcycle is not like riding a â€Å"bicycle† there are many precautions to take before handling a machine like this, riding a motorcycle requires self-control and is a lot responsibility. Many people are hurt severely and killed every day by riding a motorcycle; whether the person riding is at fault or not. Riding a motorcycle is not like riding a â€Å"bicycle† there’s many precautions to take before handling a machine like this, riding a motorcycle requires self-control and is a lot responsibility. Many people are hurt severely and killed every day by riding a motorcycle; whether the person riding is at fault or not. Riding a motorcycle is not like riding a â€Å"bicycle† there are many precautions to take before handling a machine like this, riding a motorcycle requires self-control and is a lot responsibility. Many people are hurt severely and killed every day by riding a motorcycle; whether the person riding is at fault or not. An alarming increase in the number of motorcycle accidents has been recorded in recent years, this is why it is important to study and analyze the causal factors of motorcycle accidents in our country. Causal factors remain bad road conditions, speed problems, riding skills, presence of alcohol and undivided roadways. Motorcyclists usually suffer in case of bad road conditions like potholes, debris, and uneven places. Statistics shows that about 70% of the collisions are a result of this. Research indicates that the major cause of motorcycle accidents remains the failure of other motorists to recognize motorcyclists in heavy traffic or at night. High speed is a causal factor of accidents too. Speed displaces the alignment of the motorcycle, as it causes the front end to ‘wobble’. Hence, the motorcyclist loses control and collides against any stationary object or moving vehicle. Most single motorcycle accidents involved hitting a fixed object or speeding when road onditions are bad. Many states post warning signs at road construction projects telling motorcyclists to proceed with caution. Studies conducted by the National Highway Traffic Safety Administration states that speeding, aggressive driving, and driver inattention are leading causes of motorcycle accidents. Negligence on the part of the motorcyclist also leads to accidents or collisions. So does improper breaking or turning. Bad weather remains a problem or causal factor, though its influence is small in comparison. Also, According to the National Highway Safety Transportation Administration, motorcyclists who drink alcohol then drive are more likely to be involved in fatal accidents than automobile drivers. In 2007, 28 percent of motorcyclists who died had blood alcohol levels of . 08 g/DL or higher, and a study done in L. A. found that alcohol was a factor in almost half of the accidents. Motorcyclists need to pay attention when they’re riding. They further should avoid using alcohol before climbing on their bike. There are many causes of motorcycle accidents but many are avoidable. Motorcyclists should be thoroughly familiar with their bike, due to a high number of accidents among riders who had been using a bike less than five months. The transportation safety board suggests riders take an education course to familiarize themselves with motorcycle rules and regulations. Though many states do not require helmets, both studies said wearing helmets reduces the severity of head injuries, and may even save a rider’s life. It is obvious that bikes are more dangerous than cars therefore we need to take more precautions and be more careful. How to cite The Major Causes of Motorcycle Accidents, Essay examples

Thursday, December 5, 2019

Business Strategy Module Tata Nano company

Question: Discuss about the Business Strategy Module Tata Nano company. Answer: Critically discuss the pros and cons encountered by Tata Nano company in the deployment of the cost leadership strategy. Cost leadership concept used in business strategy is developed by Michael Porter for establishing the competitive advantage, with a goal of providing product or services at lowest cost in the industry. Using the cost leadership strategy, Tata Nano uses the lowest cost of operation on the market which is also based on the company size, scale, efficiency and cumulative experiences. The car is mounted with a 624cc engine which provides 50 miles for a gallon of fuel. It is basically safe, affordable and all-weather transport. Ratan Tata using the cost leadership strategy accomplished his vision of introducing a small car within the range of $2500 (?1 lakh), as an affordable family car. It was a strong statement coming from an Innosighter. After all, we have been talking about the disruptive potential of the peoples car priced as low as $2,000 for years. The approach is indeed effective as it visions to capture the medium to small income-class people thereby offering a scope of acquiring luxury automobile (car) at affordable cost. With the adoption of this strategy, Tata Nano gained several advantages which include achieving high asset turnover. The company produced the cheapest car from the mother plant and manufactured the complete car by using FIAT, which is the best disruptive engine technology of the current time. Low direct and indirect operating cost is maintained by the company with measures like lowering the bargaining power of suppliers as 97% of the parts are sourced locally, and there are 20 companies for the supply of 70% of its components. In the initial stage, the company could make very little profit, as it could not meet the sales target and economy scale. This is reflective with their total sales from 2009 to 2011 as 110,794 units. Its been a rough season for Tata Motors much-publicized peoples car, the Nano. In November, while overall auto sales in Indias booming economy rose more than 22%, Tata sold only 509 Nanos, down precipitously from the 9,000 it sold the previous July, news thats been trumpeted in disparaging headlines from New York to Sydney. However, later it could drive the attention of the middle class, and it is reflective in the 2012 report where the sales of two fiscal years reveal 70,000 units. It is noteworthy to mention that India is the worlds second largest manufacturer of motorcycles, with annual sales excelling 8.5 million by 2009, and hence the vision of Tata to provide affordable cars which can replace the motorcycles, also symbolises that India up rises in terms of affordable luxury items. In conjunction with the cost leadership, it is noteworthy to mention that Tata Nano adopted Blue Ocean Strategy, in which the market space remains uncontested. Moreover, the competition to this product is also found to be irrelevant as they capture the new market demand by offering a leap value with streamlining of the cost. Expectations could not have been more public for what the Sydney Morning Heralds Amrit Dhillon referred to as the pop star of the car world. On the other hand, similar leadership is considered to be difficult by other companies, as bringing technology innovation at the minimal price will be difficult for other automobile companies. However, despite these advantages, there are certain disadvantages which the company has to suffer after the launch of the product. The production of small car Tata Nano was announced to be produced in Singur in West Bengal in 2006 by Tata Motors, which proved to be a failure due to land controversy, which in turn leads to shifting of production plan as well as a delay in production of its first 100,000 cars for more than 18 months. Moreover, due to the change in factory location led to delay in project which ultimately resulted in decrease in production volume. On the other, large initial demand required the company to build the car at scale from the outset, which proved publicly problematic when the company ran into problems purchasing land for a new factory in West Bengal. Moreover, the prime target of Tata Nano are the price-sensitive customers, who choose the product because of less price. Thus, there is always a chance of lower customer loyalty, as the company has its nearest competitor Maruti 800. Tata Nano has a reputation of cost leader, which ultimately made a reputation of low quality. Instead of the usual pair, it has only one windscreen wiper and it has no fuel filler cap, excluded power steering and power brakes and no airbags. Now in the present day, to equip the car with more luxurious and necessary features, the company has added to the cost, which eventually dissatisfied the price sensitive customers. He went on to detail how in the late 1990s he bought a used Maruti 800 for about Rs 1,05,000 (about $2,250). The car had features the base Nano lacks like a cassette player and air conditioning. He sold it in 2001 for Rs. 95,000 (or about $2,000). Importantly, soon after sales, the technical difficulties and servicing problem related issues also arises within one year, that makes the customer unsatisfied. On the other hand, the rivalry companies offered genuine price with cost differentiation in terms of managing quality along with price, such as H800 from Hyundai, Maruti Cervo prices within 1.6 to 2 lacs offer potential threat to the Tata Nano. According to a report by Akhtar et al. (2013), the customer survey suggested that Nano remains in-between competition with motorcycles, whereas products from rivalry companies are comparatively expensive, but offer valuable services and product longevity, because of which Tata Nanos share in market goes down. Overall, the cost leadership dictate only offering of affordable car, which fails to maintain the quality consideration and thus reduced its attractiveness in front of younger generation having more buying power and desiring for quality aspects. Thus, Nano does not seems to be a c ar to have attracted its targeted market, and even they felt the car lack certain necessary features. The prime features in the car like power steering, air-conditioning and electric windows are not in the car for the customers, which made the customers to think twice before purchasing. A cheap car thats not really cheap. A safe car whose safety has been questioned. A poor peoples car that poor people arent buying. That sounds like a failure, certainly. Assess the industry attractiveness to a new player who is interested in this segment. Porter 5 forces, discuss what are the other factors you need to consider when entering into a new industry. Rivalry with Existing Competitors According to the case given, the new product should hold minimum cost as that of established companies. In the present case, the new player interested in the similar segment of the low-cost car (automobile), Tata Nano and having the cost leaders advantage. Rivals such as Maruti Alto, Maruti 800, and Hyundai i10 are on the same price level, targeting the same group of customers. These rivalry companies have lower significance with regard to cost leadership, these companies have a better advantage in terms of cost differentiation as their prices range from 1.6 to 2 lacs which are comparatively higher, but they have a better advantage in terms of quality aspect. Most of the customers prefer qualitative advantage with a minimum increase in price, which prevents regular servicing of the car. Thus, there is extremely high risk and threat from the rivalry and existing companies, which as a result might decrease market attractiveness. Then it turned out that the car doesnt really sell for 1 lakh. In fact, the New York Times reports, a fully equipped Nano sells for only about $800 less than the Suzuki Alto, which has a bigger engine, more storage space and a longer track record than the Nano. That last factor is particularly important in the wake of dramatic accounts of some Nanos bursting into flames, an unfortunate irony for a car touted as a safe. Bargaining power of the buyers - The newer market can also take advantage of global stratification by affiliating with Third World countries for outsourcing of parts, obtaining skilful labours, which later can be assembled for selling in Indian market. With such provision, it would be easier to reduce the unit price. Providing the product with minimum price and streamlined features leave the customers with less bargaining power and there is moderate risk which consequently increases market attractiveness. Bargaining power of Suppliers - The new product should source all its parts as reasonable cheap price, which would lessen the chance of vendors to use their power. Importantly, the quality aspect of these products must be retained that can manifest the quality aspect as well as the cost consideration for their products. As the company includes only 20 companies for supply of its majority of components and most of them are sourced locally, lowers the bargaining power of these suppliers. This as a result decreases unit cost and also threat of suppliers and increases market attractiveness. Notably, the provision of global stratification for selection of suppliers is applicable in this regard as well. But low price and lower quality is not necessarily quite the same as low cost, no frills. Threat of potential entrants - The new product can resist the entrance of new products by becoming cost competitive on a large scale, and the new entrants will take time for moving down the learning curve. Ford, Hyundai, and Renault Nissan are planning to release car at $7600, $3700, and $3000 respectively. Maruti 800 is already established in the market. Therefore, there is threat from potential entrants into market and chance of reduction in market attractiveness. Price at around 5000, the car was certainly not ultra-cheap, but it was certainly competitive. Product substitutes - Being the cost leader, the product should make investments for creating alternatives. It should purchase patents (for disruptive technology) developed by potential substitutes by lowering the price to maintain value position. However product substitute like motor-cycle has less threat to this product, as with a minor increase in price the rising population of Indian middle class customer can afford a car, which increases the market attractiveness of the product. Nor, it seems, is the car popular with its original target market. Nano customers are not upgrading from motorscooters, Dhillon reports; theyre people looking for a fun, trendy second car for running errands. It is worth mentioning that for the successful marketing and sales in the industry, the new product should adopt the strategies as similar to that of Tata Nano. Basing on the cost leadership strategy, the product should become the low-cost producer in the industry. While succeed in providing the lowest price with simultaneously achieving the profit and high return on investment, the product should also be able to operate at the lower cost than the competitors. Within the value chain framework, access the core competencies held by Tata Nano and how this supported its competitive advantage. The primary activities involved in the value chain framework depicts the core competencies of Tata Nano, as dictated in the below mentioned points: Inbound logistics - It holds the long-term contract with the service providers related to agents, suppliers, contractors and transporters. Having more than 300 distribution centres all over the country, it uses the logistics more effectively than its rivals Maruti-Suzuki, Ford and Mahindra and Mahindra. For the smooth logistic operation, there are personnel at each regional office with effective storage and retrieval of goods. Thus, its innovative process of price adjustment, production, distribution strategy, and marketing makes it different from other competitive companies. But really its not. Its par for the course for almost every breakthrough innovation. Theres nothing unusual about a company having to adjust the price, the production process, the marketing, or even the market of a breakthrough offering. Operations - It includes strategic alliances related to the capital equipment manufacturing division and apprentice trainee course for effective operation and production management of Tata Motors. The company spent years for perfecting the craft of the car with the help of efficient engineers and ultimately made entry into the market with less publicity business have greater effect. Outbound logistics - Tata Nano is operated in different locations all over the country, which includes Odisha, Maharashtra, Karnataka, Andhra Pradesh, Uttarakhand and Gujarat. It holds long term contract with the transporters for ensuring the competitive price. It might not have been easy, but had Tata piloted the Nano quietly, on a small scale, perhaps through a limited production run in a small city like Durgapur in West Bengal or Ranchi in Jharkand, its engineering, pricing, financing, and marketing might have been adjusted far from the limelight to suit the needs of an optimal target customer Marketing and sales - According to the market demand and QFDs conducted at regular durations, Tata Nano clearly identified the product requirements, which ultimately led to innovation in the product. It provided breakthrough facilities like test drives, pre-booking, distributed manufacturing and new commercials. For marketing purposes it invested small amount equally on all the three printing invention approaches related to e-books, billboards and radio-paper products. A far more common path to success is the one forged by E Ink, which early on envisioned several potential applications of its printing invention- billboards, radio-paper products, and e-books. Notably, there also exists robust support activities involved in the value chain framework depicts the core competencies of Tata Nano, which include following elements, such as: Technology Development- Tata Motors uses approximately 2% of its total yearly profit for the research and development process with the help of 2000 skilful engineers. It uses the widespread prototype building and testing facilities for the production process. For emphasising the technology, The Nano is a 5- door 4-seat car with a rear mounted 624cc engine. Human resources - The company increased its total workforce to approximately 23000 at the Jaguar Land Rover and recruited the highest of ever intake of more than 330 graduate trainees. From an employee engagement survey, it was found that its employee satisfaction rate increased to 65%. The Tata Nano is different. The diversified Indian conglomerate Tata is best known as the worlds leading tea company, but it has bought Jaguar and Land Rover from Ford in the recent past. Firm Infrastructure the company has well equipped firm infrastructure for production and warehousing purpose. Large product portfolio, best in class building prototype and SAP technology is used in the firm infrastructure. The Nanos price changes, the new maintenance contract Tata is rolling out to assure buyers of quality, the test drives its introducing, the new smaller showrooms, and the new commercials all widely discussed in the press should not really be news.